One Ad System.
Three Marketplaces.
Zero Fragmentation.
Most agencies run your Amazon account in one tool, hand Flipkart to a junior executive, and ignore Croma. That is where your budget quietly leaks. Digital Prani runs all three as one connected system: one dashboard, one strategy, one person accountable.
One System,
Three Marketplaces
Fragmentation is where budgets leak: duplicate keyword bids, no shared blended ACOS view, organic rank decisions made without paid spend context. Digital Prani runs all three platforms together. One dashboard. One strategy. One person accountable for how your rupees move and whether that spend compounds into organic rank.
- Unified reporting: total blended ACOS and TACoS, not three separate spreadsheets
- Budget allocated where your category converts, not where reporting is easiest
- Paid and organic rank tracked together so spend is judged on compounding returns
- One point of accountability: no finger-pointing between performance and SEO teams
Amazon Campaigns Engineered for
Rank and ROAS Together
Amazon India is where most ad budget gets wasted: broad match keywords, overlapping campaign types competing for the same budget, bids set once and never revisited. We run Sponsored Products, Brands, and Display as a coordinated funnel. Every campaign converts profitably today and moves organic rank up so tomorrow's sales cost less.
- Campaign structure rebuilt around actual converting search terms, not template defaults
- Bid and budget shifts tied to real ACOS and TACoS targets, on a fixed review cadence
- Organic keyword rank tracked alongside ad spend: see when paid earns free traffic
- Negative keyword and placement cleanup to stop paying for clicks that never convert
Flipkart Treated as a
Primary Growth Channel
For many Indian D2C brands, Flipkart matches or outsells Amazon in volume. Most agencies still treat it as secondary, managing it with leftover attention and Amazon tactics that do not map onto Flipkart's own auction and ranking system. We build Flipkart strategy on its own terms, then connect it back into the unified picture.
- Dedicated Flipkart strategy built around Flipkart search and ranking, not an Amazon copy
- Category-specific keyword and bid research: Flipkart conversion patterns often differ from Amazon
- Flipkart reported with the same rigor as Amazon so you can compare ROI honestly
- Budget moves to Flipkart when data shows it outperforming, not defaulting to Amazon out of habit
Croma Campaigns Built for
Electronics and Appliance Brands
Croma carries real purchase intent from buyers further along in their decision than typical marketplace browsers. Poorly managed Croma campaigns waste high-value clicks. We treat Croma with the same structured approach as Amazon and Flipkart: proper campaign architecture, category-aware bidding, and results sitting inside your unified dashboard.
- Campaign setup designed around Croma's electronics and appliance shopper, not a generic template
- Bid strategy that accounts for higher-intent, higher-ticket purchase decisions typical on Croma
- Croma results in the same blended view as Amazon and Flipkart: never the platform that gets ignored
- Ongoing optimization at lower volume: on Croma, every click tends to carry more value
Fragmented Approach vs
the Unified System
What changes when Amazon, Flipkart, and Croma are managed as one connected system.
| What gets measured | Typical fragmented agency | Digital Prani unified system |
|---|---|---|
| Reporting view | Three separate spreadsheets, one per platform | One unified dashboard with blended ACOS and TACoS |
| Budget allocation | Per platform in isolation, usually defaulting to Amazon | Allocated where the category converts best, reviewed weekly |
| Organic rank tracking | Tracked separately or not at all | Tracked alongside paid spend in the same view |
| Flipkart strategy | Amazon playbook copy-pasted or handled by a junior | Built on Flipkart's own search and bid logic from scratch |
| Croma coverage | x Ignored or bolted on as an afterthought | Full campaign architecture and ongoing optimisation |
| Accountability | Finger-pointing between teams when numbers slip | One person accountable for every rupee across all three platforms |
Questions About
How the Service Works
Do you manage all three marketplaces together or separately?
We already have someone on Amazon. Can you just add Flipkart and Croma?
We don't sell on Croma. Is this service still relevant?
How is blended ACOS different from platform-level ACOS?
How quickly can you find what is wasting our budget right now?
Book the Audit.
Know Your Real Numbers.
The Marketplace Profit Audit maps exactly where your ad spend is being wasted, where paid and organic are disconnected, and what a unified system would do differently. You get a documented view of your real numbers before committing to anything ongoing.
Most founders get a straight answer faster on WhatsApp. Either route connects to the same specialist.
Start With the
Marketplace Profit Audit
A one-time diagnostic of your Amazon, Flipkart, and Croma ad accounts. We find where spend is wasted, where reporting is fragmented, and where paid and organic are disconnected. You get a specific action plan whether or not you continue with us.
- Full audit of Amazon, Flipkart, and Croma ad spend and efficiency
- Written diagnosis: wasted spend, reporting gaps, paid-vs-organic disconnect
- Specific action plan. No obligation to continue beyond the audit.
- Direct access to the specialist, not a junior handoff